Project Overview: This project involved creating a logo and business card for RW Maintenance, a local maintenance company that specializes in roof and tank cleaning, as well as interior and exterior painting and handyman services. The goal was to design a brand identity that reflects the company’s diverse service offerings, while conveying professionalism, trustworthiness, and reliability to potential clients.

Role: As the lead designer, I was responsible for the entire visual identity of the company, including the logo design and business card layout. My role involved understanding the company's services and values, translating them into a cohesive brand that would stand out in the competitive local maintenance market.

Design Concept: The logo design combines elements that symbolize the company’s personal connection using the owners first and last initials. I incorporated a stylized roof icon to represent roof cleaning, reliability in handyman work. The color palette includes a mix of white and grey, and a hint of yellow cleanliness, professionalism, and environmental responsibility. The modern yet sturdy typography was chosen to communicate the company’s dependability.

Business Card Design: The business card design emphasizes simplicity and clarity, with a focus on easy-to-read contact information and the strong brand identity established through the logo. The front features the logo prominently, while the back includes a list of the main services offered, ensuring that potential clients can quickly understand the breadth of the company's expertise. I used a sleek, matte finish for a polished, high-quality look.